Privacy Notice

Effective Date: February 14, 2024

This Online Privacy Notice (“Notice”) describes the types of personal information that Alliance Home Improvement Center (“Alliance”, “we”, “our” or “us”) may obtain through our website, www.alliancehic.com (the “Site”), as well as how we may use the information and with whom we may disclose the personal information. The Notice also describes how you can contact us about our privacy practices.

Personal Information We Obtain

How We Use Personal Information

How We Disclose Personal Information

Personal Information Obtained By Automated Means

Interactive Features and Integrations

Your Choices

Links To External Websites

Site Visitors From Outside the United States

How We Protect Personal Information

Updates To Our Online Privacy Notice

How To Contact Us

Personal Information We Obtain

We may obtain the following types of personal information directly from you, automatically through our Site’s interaction with your browser and devices, or from our service providers or third parties, depending on how you interact with us:

• Identifiers, such as name, email address, postal address, IP address, Site login credentials, and online identifiers.
• Personal Records, such as telephone number, credit card number, debit card number, education, employment, or financial information.
• Professional or Employment Information, such as your job title, position, and company.
• Commercial Information, such as purchase details, delivery details, and purchase histories.
• Financial Account Information, such as credit or debit card details and billing information.
• Internet or other electronic network activity information, such as browser type, operating system type or mobile device model; sites or apps visited before coming to our Site; the amount of time you spend viewing or using the Site and the pages visited, the number of times you return, or other click-stream or Site usage data; and emails we send that you open, forward, or click through to our Site; type of device (such as laptop or smart phone); and device cookie settings and other device details (such as MAC address).
• Geolocation data, such as location data inferred from your device IP address.
• Inferences used to create a profile reflecting the preferences, characteristics, behavior, and attitudes.
• Information Provided through Communications that we have with you.

If you provide us with information about other individuals (such as your references or the principals of your company), you represent that you have notified and obtained consent from the relevant individuals to provide us with their information for the applicable purpose. Please do not provide us with information about third parties unless you have notified them.

How We Use Personal Information

We may use personal information for:

• Providing Products and Services, such as creating, managing, or servicing your account; operating and maintaining our Site; providing quotes and estimates related to materials and solutions for professional homebuilders and contractors; and processing payments and orders.
• Communications, such as sending promotional materials and newsletters; handling requests; contacting you when necessary or requested, including responding to your questions and comments and providing customer support; and obtaining feedback.
• Event and Promotion Management, such as communicating about and administering participation in special events, programs, promotions, offers, surveys, and market research.
• Site Services, such as making sure our Site and app technology functions, customizing our users’ visits to our Site, delivering content tailored to our users’ interests and the manner in which our users browse our Site, diagnosing technical and service problems, administering our Site, identifying users of our Site, and developing statistics on engagement with our Site.
• Advertising and Marketing, including measuring the use of our services and effectiveness of our advertising and marketing; and uncovering insights to improve our services and provide our users with enhanced features and functionalities, such as personalized experiences.
• Business Operations, such as developing new products and services; enhancing, improving, and analyzing our Site, products and services, customer service, and customer shopping experience; tracking and responding to quality and security issues; performing system administration and technology management, including optimizing our Site; identifying prospective customers, business clients, suppliers, and other vendors; administering our relationships with our customers, business clients, suppliers, and other vendors; fulling purposes that we describe to you at the time we collect your information; carrying out mergers, acquisitions, divestitures, or similar corporate transactions; and performing accounting, auditing, recordkeeping, and other internal functions.
• Security and Integrity, such as protecting the security or integrity of the Site and our business; protecting against, identifying, and prevent fraud and other unlawful activity; complying with and enforce applicable legal requirements, relevant industry standards and our policies, including our Terms of Use; performing investigations; managing risk exposure, including by identifying potential hackers and other unauthorized users; and complying with requests by law enforcement or government authorities; and for other legal and compliance reasons.

We may also use aggregate or deidentified information to perform data analyses including market and consumer research.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

How We Disclose Personal Information

We may disclose personal information to the following parties:

• Our Family of Brands and Affiliates, including our affiliates, subsidiaries, branches, brands, and other related entities that may process your personal information as described in this Privacy Notice.
• Your Affiliated Company if you are part of a company account, including with your company’s account administrator.
• Service Providers, Vendors, and Suppliers that we engage to provide services on our behalf, such as support for our Site operations (including payment processors and third parties we use to process orders on our behalf); electronic mail; product and service delivery; conducting analysis to improve our products, services, Site, and store experiences; research; digital marketing; advertising; fulfilling orders you place; managing payments; and responding to questions.
• Business Partners and Other Third Parties where appropriate to provide our services and products and to operate our business.
• Corporate Transaction Partners, including to prospective or actual purchasers, investors, or successor entities in connection with a contemplated reorganization or an actual reorganization of our business, in connection with financing, a sale, reorganization, dissolution, liquidation, or other transactions involving the disposal of all or part of our business or assets, including for the purpose of permitting the due diligence required to decide whether to proceed with a transaction.
• Law Enforcement, Government or Regulatory Bodies, or Other Authorized Parties in order to comply with laws, regulations, subpoenas, court orders, or other legal obligations; assist in investigations; protect and defend our rights and property or the rights or safety of other parties; enforce our Terms of Use, this Privacy Notice, or agreements with third parties; or prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.
• Parties with Your Notice or Consent when we have provided specific notice to you or asked for your consent, as applicable.

We may combine your personal information with data we obtain from our Site, our services, other users, or other parties. We reserve the right to convert, or permit others to convert, your personal information into deidentified, anonymized, or aggregated data, as permitted by law.

Personal Information Obtained By Automated Means

Cookies and other Tracking Technologies

We, and vendors acting on our behalf, may use automated means, such as cookies, pixels, and web beacons (referred to as “Cookies”), to collect and analyze information about Site interactions, including internet or other electronic network activity information. We may use Cookies to help the Site function, allow you to access and navigate the Site, recognize your login and preferences, analyze your use of the Site, collect information about how you navigate the Site, customize your browsing experience, and deliver and customize advertisements and track advertising campaigns.

We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you to let us know, for example, whether you have opened an email we sent to you. We, or our vendors, may collect personal information about your online activities over time and across different devices and online websites when you visit the Site. We, and our vendors, may link the information collected by Cookies to other information collected about you.

We also may use web analytics services that collect information to analyze your use of our Site, such as Google Analytics. These services help us analyze how visitors use the Site, help us administer and improve the quality of our Site, and serve ads on our behalf across the internet. The information obtained for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by our vendors. To learn about opting out of Google Analytics, please click here.

We may combine automatically collected information with other personal information we obtain about you, which may include data we obtain from others. Cookies on our Site may be used to obtain personal information about our visitors’ online activities, over time and across different online services. The Site are not designed to respond to “do not track” signals from browsers.

Interest-Based Advertising

Interest-based advertising (also known as online behavioral advertising) occurs when advertisements are displayed to you based on information collected from your online interactions over time and across multiple websites that you visit, or across multiple devices or online services that you may use. Companies that engage in interest-based advertising use this information to predict your preferences and show you ads that are most likely to be of interest to you.

Some of the content, applications, and tracking technologies on our websites and mobile applications is controlled by other parties, which include ad tech companies (such as Meta or Google) or other online service providers that serve interest-based advertisements. These parties may use Cookies and other storage technologies to collect or receive information from our Site and elsewhere on the internet and use that information to provide measurement services as well as for interest-based advertising.

We use information collected from web analytics services to implement Google advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, and impression reporting. For more information on how Google Analytics uses data collected through our Site, visit: www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit: https://www.google.com/settings/ads and https://tools.google.com/dlpage/gaoptout/.

We do not control vendors’ collection or use of your information to serve interest-based advertising. However, these parties may provide you with ways to choose not to have your information collected or used in this way. For example, you can block the collection and use of information related to you by online platforms and ad tech companies for the purpose of serving interest-based advertising by visiting the following websites of the self-regulatory programs of which those companies are members:

• The Network Advertising Initiative’s opt-out page is available at optout.networkadvertising.org.
• The Digital Advertising Alliance’s opt-out page is available at optout.aboutads.info.

You may still see “contextual” ads even if you opt out of interest-based ads. These ads, however, are based on the context of what you are looking at on the websites and pages you visit. Even if you opt out of interest-based ads you will still receive these non-personalized, contextual ads.

Interactive Features and Integrations

We may engage vendors to provide certain interactive features on the Site. Your use of these interactive features is voluntary, and we may retain the information that you submit through the features. By using these features, you understand that our vendors may process the information obtained through the feature to provide the service on our behalf.

While using the Site, you may intentionally interact with providers of external services, apps, tools, widgets and plug-ins, such as third-party Facebook “Like” buttons, which also may use automated means to collect information regarding your interactions with these features. If you use these features, information you post or provide access to may be publicly displayed by the service you use and both Alliance and the other party may have access to certain information about you and your use of the Site and the service. This information is subject to the privacy policies or notices of these providers.

We may also offer third-party integrations on the Site. If you choose to connect a third-party account to our system, you should refer to that party’s privacy policy for information on how your personal information is collected, used and protected.

Your Choices

Your Account

If you have an account with us, you can log in and update, modify, and delete certain personal information.

Your Communication Options

We offer you certain choices about how we communicate with you. To unsubscribe from our marketing emails, click the unsubscribe link in a relevant email. To submit a request, please contact us as indicated in the “How To Contact Us” section of this Online Privacy Notice.

Cookies

Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, our Site is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, visit allaboutdnt.com. You may set your browser to notify you of or decline the receipt of Cookies; however, certain features of the Site may not function properly or be available if your browser is configured to disable Cookies. We are not responsible for opt-out processes provided by external parties.

• Facebook. To change your privacy and advertising settings with Facebook, login to your Facebook account and navigate to the Privacy Center at facebook.com/privacy/center or review your Ad Preferences at facebook.com/adpreferences.
• For more information on how Google Analytics and other Google products use collected data, visit policies.google.com/technologies/partner-sites. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit adssettings.google.com.

Links To External Websites

Our Site may contain links to other websites for your convenience and information. These websites may be operated by companies not affiliated with Alliance. We are not responsible for the content of any websites that are not affiliated with Alliance, any use of those websites, or the privacy practices of those websites. Linked websites may have their own privacy policies or notices, which we strongly suggest you review if you visit any linked websites.

Site Visitors From Outside the United States

The Site is hosted in the United States. If you are visiting the Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in jurisdictions other than your country of residence, including the United States. The data protection laws of these jurisdictions, including the United States, might not be the same as those in your country.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Updates To Our Online Privacy Notice

This Online Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will notify you of any significant changes to our Online Privacy Notice by updating the Effective Date at the top of this Notice.

How To Contact Us

If you would like to contact us regarding the disclosures in this Online Privacy Notice, please contact us by email at [email].

You also may write to us at:

Alliance Home Improvement Center

3600 Glassford Hill Road

Prescott Valley, AZ 86314